Are you having a difficult time choosing the right online store platform that is best for your business?
As you may already know – Magento and Shopify are the top two eCommerce platforms available to you. They’re often competing against each other and it makes it difficult for businesses to decide with which of these two online store platforms they should go with. However, the fact is that Magento and Shopify are quite different from one another.
Here we will compare Magento vs Shopify and we will identify the differences between these two, leading eCommerce platforms, which will help you decide which is the best online store platform for you, your business and your customers.
After all, you want to choose the right platform the first time around, rather than having to start from the beginning after making an uninformed choice.
Before getting started on Magento vs Shopify – below you will find some questions that you should ask yourself when comparing Magento and Shopify:
- Is Shopify and/or Magento a simple online store to utilize?
- Which eCommerce platform will help your ecommerce store grow and become a success?
- How fast can each of these online store platforms get your store online?
- Are you able to try out each eCommerce platform before making your final decision?
Towards the end of this blog post, you will have the answers to the questions listed above and additional information on Magento vs Shopify.
The Numbers: Magento vs Shopify:
Before going into a deep analysis of the pros and cons of Magento and Shopify – you should look at these numbers, which is an excellent way to get an idea of the authority on each of these eCommerce platforms. This is a helpful source when choosing the right online store platform for your business.
Numbers of Websites Powered:
Magento: 100,000+ Shopify: 500,000
Price on a Monthly Basis:
Magento: $0 (Community Edition) Shopify: $8.10 to 269.10
Prices of Themes:
Magento: $0 to $499.00 Shopify: $0 to $180
Number of Themes Available:
Magento: More than 1000 Shopify: 500+
Number of Add Ons & Apps:
Magento: 3,000+ Shopify: 2,300
Note: The comparison is based on the numbers available on the internet. the numbers are an estimate and not an exact ratio
FYI: With both of these eCommerce platforms you are able to buy themes externally if you prefer…
The Pros of Magento:
- Huge Community Support. If you have any difficulties while using Magento – the Magento Forum will provide users with an answer to all your questions and help you get online quickly. Moreover, you’ll be able to search for queries on Magento’s immense database of content generated by users. More than often, you’ll be able to locate an all-inclusive yet simple to comprehend explanation to anything that you may be looking for.
In addition, reaching out to other Magento users is a fantastic way to solve any issues that you may be experiencing. Most likely other Magento users have been in the same predicament that you find yourself in. They’ll know what you are trying to do and they’ll be able to explain to you.
- Magento Has a Flexible Platform Which Will Provide You With Utter Freedom. When you choose to go with Magento, you’ll soon realize that Magento doesn’t have any limitations on how you should design your online shop. As long as you’re knowledgeable on coding or you’re willing to hire a Magento Specialist – the sky’s the limit when you use Magento eCommerce platform for your online store!
With Magento, you’ll be able to truly make your website design personal and unique from all the others, which will help you stand out in the crowd. Furthermore, this will also, help your customers to remember you and they’ll be more likely to return to your online store.
- The Cost of Magento. Magento is an open source eCommerce platform, the community edition is free and does not have any license fee. The enterprise version ranges from $25,000+ depending on the sales revenue.
- More than 4000 modules. There are over 4000 different modules that are compatible with Magento, that makes customization to your web store much simple than building a new code from scratch.
- Flexible and Robust. Magento does not have any limit to adding product SKUs, categories, or product details. You can have unlimited products and categories and keep growing your store.
- Built-in Payment Processing Service. Integrating PayPal, Braintree, Stripe, Authorize.net, First Data is a breeze. Magento comes with a built-in system where integrating API key is extremely simple.
- Shipping. You can select different shipping options, from pick up from store, UPS, USPS, FedEX, DHL and have it ready on the checkout page. All you need is to setup an account with your shipping carrier.
- Shopping cart Price Rules. Magento offers alot of options to select sales and discounts for catalogs and checkout, which is not found in other shopping carts.
The Cons of Magento:
- Cost of Magento. Even though Magento community edition is free to utilize, you need to consider hosting costs and the cost of different modules. As your e-commerce store begins to expand – you will have to consider adding new modules and increase the bandwidth of your hosting company to manage the page speed and traffic.
Some Magento’s modules are free to use. However, others required to be purchased. Lastly, in regards to the cost of Magento – you many need to hire a Magento Specialist/Developer if you don’t have any knowledge in coding.
- Magento Requires Time Invested in Getting Your Online Store Up & Ready To Go. As with the majority of different software – familiarizing yourself with Magento’s interface will require some time. It may even seem a bit overwhelming for first-time users. Though, all you really need to do is set some time aside that you can dedicate to better understand your way around Magento before you begin to develop your eCommerce website.
- Magento Requires Knowledge In Coding. If you’re not a technical sort of individual, you might find Magento difficult to understand and/or operate. If you’re not feeling confident about your technical skills and/or knowledge then you may want to hire a Magento Specialist to assist you with all your Magento needs. Keep in mind, Magento is the best eCommerce platform, where you can really custom your online shop website!
The Pros of Shopify:
- Shopify Offers Over 60 Mobile Ready Storefront Themes. When you utilize Shopify, your online shop will automatically optimize itself for an array of different mobile devices and their different dimensions.
- Shopify Offers eCommerce Website Developer with an App Store. Shopify is an excellent eCommerce platform, that will take your online store to unknown heights and increase your bottom line. Shopify App Store is very much like the Apple App Store, which allows and offers so much to you via your smartphone.
- Simple 24 Hour Support With Shopify. Shopify will always assist you. This way you can resolve issues in a timely fashion and focus on sales!
Shopify has a 24-hour phone support service, live chat and email capabilities all available to users depending on their preference.
The Cons of Shopify:
- There Are Only 10 Free Themes. If you were hoping to acquire a free theme – the fact that Shopify only offers 10 free themes, may narrow your options quite a bit. To acquire the design and/or look that you truly want for your eCommerce online shop you may want to consider purchasing one of their premium themes, which will also, give your customers a more pleasant shopping experience.
- When Integrating Many Apps on Shopify It Can Make Your Online Shop More Complicated. If you’re concerned about additional complexities on your online store, then you’ll just need to be a little more choosy about the applications you choose and how they’ll be beneficial on your eCommerce website.
It’s common for some to become over excited at the beginning due to the wide range of apps that are available to you. However, as long as you choose after being well informed on any particular app – you should be okay.
For instance, you can start by integrating your Instagram Feed to display your products. Integrating Instagram is very easy and quick to do.
As your online store begins to grow, we highly recommend that you add an email marketing application, which will help increase sales and customer engagement.
- Shopify Charges a Transaction Fee For Every Sale. The transaction fee per sale will decrease if you invest in a much more inclusive plan, as Shopify will reward you by lowering transactions fees. This way, you’ll make more money on each sale you make.
However, to avoid all transaction fees, you can simply utilize Shopify’s payment processor – Shopify Payments.
As you can see, both Magento and Shopify offer quite a great deal of perks. Although, cons are unavoidable on both eCommerce platforms and much like in most things in life… With that said, when you’re starting a new business or taking your physical store and transitioning it into the digital world it can become extremely stressful and tedious. Don’t make it more difficult by utilizing an online store platform, which you can’t handle on your own or lack the funds to get acquire a professional to handle it for you.
When you choose an eCommerce platform, that you are not comfortable using – you are putting at risk the proper development of your online store. This may result in not providing customers with the best shopping experience, which will result in fewer sales for you. It is of utter importance that you pick an eCommerce platform that you are absolutely satisfied within its capabilities and in your ability to maneuver through it.
In the end, if you are technically inclined and you are willing to set some time aside to become familiarized with a software – we advise you to give Magento a go… Magento is highly robust and flexible open source application that if used properly can take your online shop to unforeseen heights and success!
However, if you’re not willing to take the proper time to learn a software and you are looking to get your eCommerce store online rapidly, then Shopify would be the better choice for you. Shopify will get your online shop running in maybe 48 hours or less. However, keep in mind – that Shopify does have a number of limitations and can’t handle as many integrations and applications as Magento can.