As you probably already know – page speed has always been a prime essential for the maintenance of search visibility. However, prior to Google’s latest speed update, it was an issue, which was typically associated with desktop websites.
But now being that mobile websites, are being ranked as well, on their page loading time, it comes as no surprise that websites now must be up to speed to prevent a decline on search ranking.
We live in an utterly competitive era with ever changing marketplaces. For these reasons, it is of absolute importance to establish an excellent online presence. However, a recent study found that 87 percent of the United Kingdom’s leading online retail brands have been overlooking the importance of mobile websites’ performance. Therefore, they are risking a dramatic decrease in their visibility. These websites have been rated “Poor” in regards to mobile website speed.
Google has also, reported that the average website takes approximately 5 times longer than the much preferred – three second time frame loading time.
Websites with slow speed loading time are well known for experiencing increases in bounce rates and also, a decrease on their online visibility and search engine ranking.
What are some things that you can do to remedy this issue and boost your website’s SEO?
Follow the Tips Listed Below to Better Adapt to Google’s latest Speed Update:
Lagging in Loading
A fast and practical way to better the speed of your website loading speed is by adopting the “lazy loading”. When you only feature images beneath the page fold – users and visitors will need to scroll down to be able to view the images, rather than loading and fetching all the data when a user/visitor lands on your website.
Whether or not visitors scroll down, your website’s efficiency will immediately increase.
Images take up approximately 65 percent of all web content. High resolution pics are well known for causing website pages to load at a much slower pace.
You can take care of this issue, by reducing the file size and making sure that only the correct images are being displayed to users based on the type of device they’re utilizing. Moreover, adding an image compression capability to your website’s Admin System will ensure and accomplish this and uploaded files won’t be larger than they need to be. Best of all, the image quality will remain intact.
Remove Content That Cannot Be Seen
Being that the space on mobile devices has always been a challenge – it’s been common practice to develop a proportioned version of desktop websites when creating a mobile website version. However, keep in mind that the key component in the improvement of loading speed is the implementation of server side mobile detection. By keeping websites from fetching and hiding images intended for desktop website versions or features, its intuitive speed for visitors will drastically improve.
When you cut back on unnecessary components, you’ll have more space to be able to incorporate mobile boosting features without diminishing page speed.
Begin implementation of these tips and you’ll see how your website will be up to par with Google’s latest mobile website speed update.