A lot has changed in the recent years, and advanced technologies will have a greater impact in 2018. An estimated list is prepared of what influences consumers from searching.
1. Content is King
Something that has remained consistent is the comprehensive content. Content is most important but the technique on how to create a content has changed drastically. If you are looking for link builders, keyword stuffers, and content creators that are not relevant, you are pushing your website to be penalized by Google. It is about good content, content that will make users stay on your page and read without exiting the page within seconds. The approach towards content optimization has become more complex. The content provided has to be useful for the reader with relevant information.
A popular search is searching on YouTube or Vimeo. Users prefer watching video than reading long content. An article in HubSpot shows 43% people prefer to watch content videos online than reading content.
Backlinks is as strong as always. But with the latest trends and technology, it is about smart backlinks, and that means creating backlinks from high ranked domain authority pages. It could be blogs, guest post, Q & A’s, forums, and not to forget links from other high PR sites. Avoid low quality, spammy links that can penalize your website. Beware of the post which promises backlinks for a low cost price. If links are not from relevant sites that is a big red flag.
4. User Engagement
Google launch Rank Brian in 2015 Infact, Google says that Rank Brian is the 3rd ranking factor for a website query. Rank Brain is a part of overall search algorithm. If a user clicks on your page and spends few minutes to go over the content, then Rank Brian will note the user engagement and rank your site. Simultaneously, if users navigate to your site and exit within seconds then RankBrain can de-rank the site due to bad user engagement.
5. Meta Titles
SEO Search Engine Optimization remains a strong factor. When you have an e-Commerce website or an informational website, adding meta titles, description always remains important. Keywords are not important for search engines like bing, yahoo, and relevance for Google. Matt Cutts of Google explained in 2009 that Google does not use keywords
Bing also stated in 2014:
“Today, it’s pretty clear the meta keyword tag is dead in terms of SEO value. Sure, it might have value for contextual ad systems or serve as a signal to bots plying the web looking for topics to target, but as far as search goes, that tag flat lined years ago as a booster.”