A phone device is used more compared to a laptop. You depend on your phone for all types of communication. You check your email, your social media platforms, your bank account and much more on your smartphone. Let’s face it – it is much easier and quicker to check up on information and a variety of other things when you have a mobile device in the palm of your hands. Sure, personal laptops and computers are still in demand and certainly being utilized, but the majority of searches are done via mobile devices.
In 2016, the internet on mobile devices upraised desktop usage. It tipped the scales at 51.2% for mobile and 48.7% for desktop. With that said, if you don’t have a mobile-friendly website – chances are that you are losing out on a lot of business.
Having a mobile-friendly website is now crucial to the success of your website and/or business. Moreover, when you make your website mobile friendly you’ll be more visible online!
Below you will find some really important reasons why you should make your website mobile friendly. If you haven’t done so yet – these reasons will surely inspire you to do so…
Mobile-friendly Website Are Becoming a Standard. Many of the websites, that are mobile friendly are seeing more visitors and/or traffic to their websites with each day. A responsive web design has made it possible for mobile optimization that is clear and that everyone can access at any time via their mobile devices. People now expect for your business to have a mobile-friendly website with ease in functionality.
Reach Your Targeted Audience Quicker! When you have a mobile-friendly website, you’ll immediately open your audience’s base to all those who are conducting mobile searches. Best of all, your targeted audience won’t have to go on a hunting expedition in search of your website, as they won’t need to type the exact URL. They can simply do a search and find your business website easily and fast.
Build Credibility With a Mobile Friendly Website. Having a mobile-friendly website will help you build credibility with your clients and with others in the same industry as you. When you acquire a mobile-friendly website – any person, who wants to visit your website on their mobile device will have a pleasant experience, which will inspire them to view you as a credible source for services, products, and information.
Everyone Is Using Mobile Devices! As mentioned before, the majority of people conduct most of their searches on their mobile devices. They use their mobile devices for an array of reasons. Most people conduct their searches and even purchase big-ticket items via their mobile devices. Why? Because it’s a lot easier and much quicker! Consumers from all industries want to be able to get what they need and/or want quickly. If you don’t have an optimized mobile website, you will not be able to offer your clients instant services.
Google Priorities Websites that Are Mobile Friendly. Google is more likely to favor websites that are mobile friendly than those that aren’t in mobile search result pages. Since the Google algorithm change in 2015 – it tweaked out the fashion that Google displays mobile searches. Websites which are optimized for mobile devices rank much higher than those sites that aren’t mobile-friendly.
If you don’t have a mobile-friendly website – chances are that you will fall behind on different search engines and within our evolving digital world. With time more websites that are mobile friendly will rise above search results while pushing websites that are not mobile friendly lower into search engine page results.
Mobile Speed is an important factor. To prevent users from exiting your site, make sure that the website opens within 3 seconds. You can check the website speed with the free Google tool https://developers.google.com/speed/pagespeed/insights/
This tool shows you the speed as well as recommends suggestions for further optimization.
Make your website mobile friendly to see how you’ll increase your online presence and visibility.