LOCAL (SEO) Search Engine Optimization
Local Search Engine Optimization (SEO) is one of the most effective ways to market your services and/or products locally. When a customer is searching for services or products near your location – search results will appear for the services or products that are the closest to the location of the customer. If your a local business and your website isn’t optimized for local SEO, chances are that you are missing out on a lot business opportunities.
For example, when a user searches for Web Design in Paramus Google will show the results based on the location, as shown below.
There are hundreds of local directories that rank high on Google and other search engines. Some are mainly popular in particular industries and/or niches. We will add listings specific to your business and/or industry to make sure that your company shows up on other channels.
Claim your business on Google
“Google My Business” is a free listing tool, which Google offers to listings online. You can add images, select store hours, add business phone number(s) and addresses and logos. Once you do this you will start getting reviews from Google.
Reviews are really important! People who do searches, typically read reviews before making contact with a listing. Google provides a free review tool on your business listing. Best of all, Google reviews will increase your web page ranking on Google.
Customers contact listings with good reviews
Reviews are extremely important. Most searches read reviews and then contact the listing. Google provides a free review tool on your business listing. The Google reviews impact your page rank on Google.
Local SEO Is Vital For Local Businesses
Consumers are conducting searches on businesses just like yours on a regular basis. However, to be seen – you must be visible.
Studies have shown the following statistics:
- 96% of PC owners conduct local searches.
- 46% of all Google searches are local.
- 64% of local customers use search engines and directories as their main way to find local businesses.
Local SEO Results In Higher Conversion Rates
When you utilize and implement Local SEO techniques – your users are more likely to click on call to actions quickly. Local searches are when someone knows what they want already, which also, allows for conversion rates to increase.
78 percent of local mobile searches, result in an offline purchase. Do you have mobile friendly website? Are you providing the information that potential customers are looking for? Statistics have shown that 50% of mobile searches look for a phone number and address. We can help you optimize mobile settings. This way customers can find you easier and quicker.
More Questions About Web Applications
It can take anywhere from a few days to couple of weeks for Google to process your listing.
No doubt Google has taken over the US territory but it is effective to be found on Bing and Yahoo.
The earlier the better. If your target audience is local then let us know and we will build pages according to your location. After launching the site we can add localization schema which helps with searches when a customer is searching for a “service near us”.
If you want to rank higher then your competitors then yes it is an ongoing process. The more unique content and links you have to your site, the better your business will show up on search results.