Having an exceptional website design is vital to any business that has the goal of becoming successful online. However, if a website lacks the chances of gaining good search rankings, chances are that not too many people will ever come across or find your website. In order to avoid having a website that’s not search engine friendly and/or optimized – you will have to consider implementing a few SEO principles and excellent content creation practices.
If you’re a web designer and/or a website developer you most likely put plenty of thought into the issues that you have encountered as well as to other problems you’ve heard other web designers have experienced in regards to the process of building a website that keeps SEO aspects in mind to implement onto their website designs.
For this reason, we have compiled 5 primary SEO Attributes that all Web Designers and Developers should master!
Ensure That Your Website’s Navigation Is Search Engine Friendly
It’s really not a good idea to use Flash for your navigation on your website, especially if you don’t understand how to make Flash objects available & web crawler friendly. Different search engines often have a difficult time crawling on websites that utilize Flash.
Create and Use Content That Search Engine Spiders Are Able to Read
As you may already be well aware of — content is basically the life force of your business website. In addition, the content that you create for your website is food for search engines, so it is imperative that you create content that different search engines are able to read.
When you’re designing a website it is important that you make sure that you consider concise structure, such as – Headings, Paragraphs and Links…
Websites lacking in content typically struggle in search result pages. In the majority of cases, this issue can be avoided if you plan properly for the different stages of website design. For instance, do not utilize images on text – only do this if you use a CSS background image text replacement tactic/strategy.
Design URLs That Are Search Friendly!
When we refer to friendly URLs we are not speaking about URLs that are difficult to crawl, such as with query strings. The recommended and best URLs will include keywords and/or keyword phrases, which will help outline the content of a web page. Beware of certain CMS’s, which utilize numbers that are generated automatically and that also, use special coding for web page URLs.
Reliable content management systems will allow you to be able to customize and make your website’s URLs look tasteful and neat.
Block Web Pages That You Don’t Want Indexed By Search Engines!
There’s a chance that you may have a few pages on your website that you don’t necessarily want search engines to index. These web pages can include pages on your website that don’t really add much value to the content on your website like server side scripts or pages that you only have and use for testing different design features while you’re in the process of building a new website. (This is not a recommended method, but many website designers do it either way).
With that said – these types of pages on your website should be blocked. Don’t reveal these web pages to robots on the web! You can experience issues with duplicate content on search engines. Such pages can even decrease your real website’s content density and these types of issues can have unfavorable repercussions on your website’s search positions.
The ideal way to prevent these pages from getting any exposure on the web and getting indexed by search engine spiders is to utilize a Robots.Txt File, which will also, improve your website.
If there’s a section on your business website that’s being used for testing purposes – be sure to make it password protected! Or even better – make use of a local web development platform, such as – WampServer or XAMPP.
- Revamp & Update Your Websites Pages With New & Relevant Content.
If you have a blog page on your website, which is very strongly recommended – you will need to keep in mind that you should make some room for a few excerpts of your most recent blog post, so that you may insert it in all the pages on your website.
Search engines really, really love to observe content on different websites changing every now and again. This will indicate that your website is doing really good!
When you change and update the content on your website, you will notice an increase on the frequency of search engine crawlers as well.
Needless to say, Web Design and development isn’t only about the aesthetics. There’s no use of having a beautiful website that is not functioning in accordance with search engines. Create beautiful website pages that rock search engines! Implement these effective SEO strategies while developing new websites and make these websites rule on different search engines.